Compare · vs Fulfillment by Amazon
Your inventory. Your brand. Your call.
FBA can be a strong fit for Amazon-heavy volume. ShipGenie is a different model for brands that also want a direct, multi-channel fulfillment relationship.
Side-by-side
Different operating models, different trade-offs.
FBA isn't a 3PL — it's Amazon's own warehouse network for selling on Amazon. We compare it because one useful question is: "should I just use FBA?"
| Feature |
SG
ShipGenie
| Amazon FBA |
|---|---|---|
| Inventory ownership | ShipGenie Client-owned inventory. Stored in ShipGenie's Fort Worth warehouse under the service agreement. | Amazon FBA Amazon inventory-identification and storage policies apply; available settings depend on the program and account. |
| Brand experience | ShipGenie Branded packaging. Custom inserts, your tape, your tissue. | Amazon FBA Packaging and branding options follow Amazon's current fulfillment programs and policies. |
| Multi-channel | ShipGenie Shopify, TikTok Shop, Amazon FBM, WooCommerce — same warehouse | Amazon FBA FBA centers on Amazon orders; Amazon also offers Multi-Channel Fulfillment for eligible off-Amazon orders. |
| Long-term storage fees | ShipGenie $2.25 / bin / month. Aging-storage pricing is quoted separately while the rate is being finalized. | Amazon FBA Storage and aged-inventory fees follow Amazon's current fee schedule and inventory-age rules. |
| Platform dependency | ShipGenie D2C fulfillment does not require Amazon FBA, though Amazon access is still needed for Marketplace Prep. | Amazon FBA Account status and program eligibility can affect access to Amazon fulfillment services. |
| Pricing predictability | ShipGenie Posted rate card. Rates may be adjusted annually with 30 days' written notice. | Amazon FBA Fees and surcharges follow Amazon's current published schedule and policies. |
| Speed to consumer FBA wins on Prime-badge speed for Amazon-only volume. ShipGenie ships from Fort Worth, Texas, through major carriers. | ShipGenie We ship via major carriers from our Fort Worth, TX warehouse. Clients use their own carrier accounts — no markup. | Amazon FBA Prime eligibility can provide fast delivery for qualifying Amazon orders. |
| Returns | ShipGenie $2.00 / item. Typically processed in about 2 business days; account workflow determines disposition. | Amazon FBA Returns follow Amazon's current program, reimbursement, and disposition policies. |
| Off-Amazon control | ShipGenie One ShipGenie relationship can support eligible D2C channels plus Marketplace Prep. | Amazon FBA Eligible off-Amazon orders may use Amazon Multi-Channel Fulfillment or another fulfillment path. |
| Founder accessibility | ShipGenie Founder phone number published. New-lead replies typically arrive within a few hours. | Amazon FBA Support and escalation follow Amazon's account and program channels. |
Stick with FBA if…
- · Amazon is your primary sales channel.
- · Prime badge speed is your top conversion lever.
- · Amazon's current fee, inventory, and support model fits your operation.
Consider ShipGenie if…
- → You're growing on Shopify, TikTok Shop, or your own site.
- → You want branded packaging on the doorstep.
- → You want published ShipGenie standard rates before a sales call.
- → You value direct operator accountability over a platform support model.
The hybrid play
A scoped hybrid setup can combine D2C fulfillment at ShipGenie with Marketplace Prep for Amazon FBA. Inventory, replenishment cadence, and channel responsibilities must be defined for the account.
Best of both. Quote covers either or both.
Switching from FBA?
Use a short call to check fit and identify the information needed for a migration plan.
Or text Joshua: (469) 525-6865